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Hobby to Pro
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Course Workbook
Blogging Binder Printables
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Module 1: Introduction
About Me (3:26)
List of Hobbies That Could Be Turned Into a Blog
Why Blogging is an Ideal Way to Monetize a Hobby (5:03)
Is It a Hobby or a Business? (3:18)
Realistic Expectations for New Bloggers (5:33)
Don't Try to Be Perfect (2:03)
Module 2: Pre-Launch
Choosing Your Blog's Niche (9:19)
How Will You Make Money with Your Blog? (18:06)
How Your Monetization Method Impacts Your Blogging (5:02)
When Should You Monetize Your Blog? (6:06)
What Makes Your Blog Unique? (4:25)
Defining Your Avatar (4:59)
Module 3: Setting Up Your Blog
Choosing a Blog Name and Domain Name (8:07)
Hosting and WordPress (6:12)
Intro to WordPress - Part 1 (19:02)
Intro to WordPress - Part 2 (18:48)
Setting Up Google Analytics (4:35)
Recommended Plugins and Settings (14:21)
Getting a Logo Designed Affordably (4:09)
Choosing a WordPress Theme (7:40)
Customizing the Default Theme (4:35)
Customizing the Extra Theme (21:58)
Creating a Home Page (Extra Theme) (10:20)
Setting Up Your Social Profiles (3:54)
Creating Your About Page (7:17)
Creating Your Contact Page (4:41)
Creating Legal Pages for Your Blog (6:25)
Creating an Email Address at Your Domain Name (3:02)
Module 4: How to Write Content That Gets Results
What is "Good Content"? (8:15)
Your Blog Categories and Structure (6:40)
Types of Blog Posts (10:11)
Brainstorming Blog Post Ideas (8:01)
Creating Pillar Posts for Your Blog (9:25)
Getting Images for Your Blog Posts (4:34)
How to Effectively Format Your Blog Posts (6:12)
Setting Up Your Publication Schedule (3:23)
Module 5: Getting Traffic to Your New Blog
Shifting Priorities (4:34)
Slow and Steady Growth (4:08)
How to Grow a Blog When You're Not an Expert (6:59)
Leveraging Other People's Audiences for Traffic - Part 1 (5:23)
Leveraging Other People's Audiences for Traffic - Part 2 (5:08)
Leveraging Other People's Audiences for Traffic - Part 3 (5:44)
Leveraging Other People's Audiences for Traffic - Part 4 (3:25)
Using Freebies to Generate Traffic - Part 1 (6:36)
Using Freebies to Generate Traffic - Part 2 (12:56)
Facebook Groups (4:59)
Module 6: Search Engine Optimization
Why SEO is Critical (4:27)
Understanding Search Intent (4:28)
On-Page SEO (14:34)
Keyword Research (23:04)
How to Create Content That Will Rank (4:26)
Link Building (11:14)
Module 7: Getting Traffic from Pinterest
Intro to Pinterest (10:43)
Setting Up Your Profile and Boards for the Best Results (15:18)
How to Design Great Pins (8:57)
Should I Use Group Boards? (7:07)
Intro to Tailwind (6:05)
Tailwind Tribes (10:08)
What to Pin and When (7:02)
Module 8: Exposure Blast
Intro to Guest Posting (8:20)
Pitching and Writing Guest Posts (9:15)
Guest Posting Tips (5:00)
HARO (17:33)
Interviews and Podcasts (17:35)
Module 9: Networking
Why and How to Network with Other Bloggers (5:03)
Ways You Can Help Other Bloggers (3:07)
Forming an Inner Circle (4:04)
Module 10: Growing Your Blog Through Email Marketing
Intro to Email Marketing (3:35)
Choosing a Provider (3:50)
Creating a Lead Magnet (7:35)
Creating Optin Forms and Adding Them to Your Site (12:45)
Converting Visitors to Subscribers (12:52)
Module 11: Intro to Monetizing a Blog
Intro to Monetizing a Blog (4:28)
Module 12: Monetizing a Blog with Ads
Making Money with Ads (10:03)
Module 13: Monetizing a Blog with Services
Intro to Monetizing a Blog with Services (7:21)
How to Promote Your Services from Your Blog (5:47)
25 Services That You Can Offer as a Blogger
Module 14: Monetizing a Blog with Affiliate Programs
Intro to Affiliate Programs (11:00)
What Should You Promote as an Affiliate? (10:33)
Promoting Affiliate Products Within Your Blog Content (9:34)
The Best WordPress Plugin for Amazon Affiliates (4:03)
Creating Your Affiliate Marketing Plan (5:51)
Module 15: Monetizing a Blog with Sponsored Content
The Difference Between Sponsored Content and Selling Links (5:41)
Making Money with Sponsored Content (7:29)
How Frequently Can You Publish Sponsored Content (1:35)
Creating a Media Kit (3:04)
How to Find and Pitch Brands (5:46)
Module 16: Monetizing a Blog with Digital Products
Intro to Selling Digital Products (7:02)
Why Simple Digital Products are Ideal for Monetizing a Blog (4:27)
Choosing an E-commerce Platform or Shopping Cart (9:33)
How to Sell Products When You Have No Audience (8:04)
How to Use Your Blog to Promote Your Products (4:43)
Module 17: Conclusion
Where to Go from Here (3:38)
Do You Need One-on-One Help?
Bonus Interviews
Interviews with Bloggers
Is It a Hobby or a Business?
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